Young
While traipsing around London, i spotted a shop i hadn't seen before: Paul A Young. I believe it was their new store in Wardour Street, just down the road from a Hummingbird Bakery, that i found. The layout was incredibly simple but elegant and sophisticated with one man waiting to serve customers with a fabric glove. All of the single chocolates were laid out on a central table, ready to be plucked and placed on a wooden tray for taking to the till, on various sized glass stands. A couple of shelving units held other creations such as chocolate bars, brownies and books.
As mentioned, the chocolates are picked from the selection as each one is chosen. They're then packaged up in a simple little silver box with a deep purple ribbon and small note on caring for the chocolates to keep them at their best. Luckily, and unsurprisingly, they didn't last long enough to worry about 'keeping' them good!
I only got a small selection for my first delve into the world of Paul A Young, but they were a magnificent selection at that! My choices were a Pimm's truffle, carrot cake ganache, St Germain liquor and their trademark sea salted caramel. I'm not going to go into massive detail about them but, suffice to say, they were phenomenal. And i certainly can't wait to go back and try more!
Following the initial trip to London when i found the Wardour branch of Paul A Young, i have been back and found another shop where i tried a couple of different treats; their sea salted caramel ice cream and sea salted caramel and pecan brownie. Note the trend?! Both absolutely delicious and just fantastically made, clearly with a vast amount of passion going into the process. I will definitely try a lot more of what Paul A Young has to offer!
Another discovery linked to this, is the finding of the blog Mostly About Chocolate. Every single post is about chocolate. Do i need to say more?!
Thank you so much for your very kind comments. We're delighted that you love our chocolates as much as we do.
ReplyDeleteWe hope to see you again soon. Paul has a short patience with flavours and so we promise that there'll always be something new to try.
Bests,
The Paul A Young Fine Chocolates team.